Understanding the Power of Price Optimization

Price optimization is a powerful concept that takes B2B pricing to whole new level of speed, accuracy, and profitability. By using software to automatically calculate price sensitivities and conduct rigorous analyses, B2B companies can finally match the scale and scope of their markets. Through the resources shown below, you can gain a deeper understanding of price optimization in a B2B environment.

Margin Maximizer: Understanding What's Really Happening "Under the Hood"
In this video, we blow away the myth of the "black box solution" and explore what Margin Maximizer is really doing with each optimization cycle. Once you learn about the five core processes that take place behind the scenes, you'll realize that the software is simply doing what you'd do manually --- if you had an army of expert analysts, all working at the speed of light.

Zilliant's Margin Maximizer™ Software:
The Only Scientific Price Optimization Solution Designed Exclusively for Business-to-Business
As the only B2B optimization solution capable of calculating accurate, segment-level price sensitivities from readily-available transaction data, Margin Maximizer helps leading companies optimize prices, reduce risk in the marketplace, minimize over-discounting in the field, and drive dramatic improvements to operating margins.

Zilliant Margin Maximizer™ Service:
Subscription-Based Optimization to Reduce Margin Erosion and Minimize Over-Discounting
Zilliant’s Margin Maximizer technology has helped a variety of leading companies to minimize over-discounting, reduce negotiation guesswork, and dramatically improve their operating margins. Now you can get Zilliant’s industry-leading price optimization on a subscription basis, with no software to buy.

Optimizing Price Changes Over Time: The Difference Between Increases and Decreases
When distributors and manufacturers make changes to their price lists, their customers react to those changes differently over time. The magnitude of the difference between the short term and long term elasticities, and the speed with which the “long term” arrives depend on two institutional phenomena, which differ from industry to industry.

It's the BOM: Capitalizing On Order Circumstances
This paper describes two interesting findings related to the portfolio of products on a BOM, which are both common across many businesses and which reveal opportunities for significant margin improvement. The underlying premise is that BOM product prices interact. These interdependencies and influences can be detected by careful analysis of historical data. Once identified, smart pricing machinery can help the business capitalize on these findings on every future transaction.